ITAP; week 6, Principle 2 - Narrative Techniques in Context

Principle 2 Narrative Techniques in Context

 

   Each piece of artwork or art form has been created with layers of narrative to relate to the meaning/context of the brand or form that has been produced. Considering the meaning of each piece it will often create some connectivity to religion, cultural occurrences and developments, as well as making historical references, reconceptualising its principles and meanings to create something that appears to be original or has elements of authenticity.
   Another approach to creating narrative in context is the use of personal experiences, preserving them within a visual manner, creating a different reaction for the audience creating a deeper connection with the piece because of its meaningful content.

   Tracey Emin, is a conceptual artist who creates layers to her work to revolve around her emotions, state of mind or memories that have the ability to influence her ideas, creating questions for the audience to ask due the minimal descriptions accompanying each piece that she creates. This therefore formulates layers to her work, because of its in depth meanings and its elements of secrecy and privacy despite its publication, distinguishing each element of her personality in each piece.  What is most exciting about her work is the various medias, materials and methods of creation she uses to express her repressed emotions, signifying her life experiences through sculptural, electronic and illustrated based pieces, making each an individual and unique/authentic piece.

 

  Jamie Reid, the producer of The Sex Pistols album cover “God Save The Queen” has created an art form which has been formulated using elements of the culture shift, and specific events which were going to have an effect upon the culture such as the Silver Jubilee (1977). Through this design he has created a piece which has appropriated the use of the Queen as a figure, using the Queen as the narrative for the design. By reconcetextulising the piece as though it has been produced to be a ransom note, with the design elements of the torn news paper clippings as a use of typography, it creates a relatable narrative to the lyrical concept, using the context of the piece as though the queen does need saving, aswell as creating the idea of a censorship of her identity. By using this form of narrative within context, it makes the pieces more structured and of lesser offence to the audience, or the subject who has been used for the content. Several other variations of “God Save The Queen” album artwork were produced and are actually in legal terms because of the dismissal of appropriation, creating an offensive narrative because of the context.