ITAP; week 5, Principle 4 - Critical Commentary on Tone of Voice

Principle 4 Critical Commentary on Tone of Voice

 

The use of typography can change the tone of voice of what you are trying to communicate, for example whether it is legible or does it suit the phrase or word in which you are trying to communicate to give visual impact i.e WHISPER.This gives a visual impact upon the audience engaging with the piece of text, but does it communicate the idea of tone through this use of typography? On this occasion this type of contrast is not appropriated, however if it is used within the according environment, the impact of the word would seem more efficient. Therefore the use of typography needs to be considered when being applied, appropriating the correct manner of visuals to accompany the textual basis, harmonising them so they begin to work in not just a legible way, but work conceptually.

   An example of tone is shown in the titling of the web page, using a very grunge effect in a vintage manner, leaving the branding of the name to not sound violent but to incorporate the stylisation of the typography to suit the stylisation of the fashion elements of the branding.
   Further more, the typography used for the web design has been used in a neautral form to be appealing to a unisex audience, showing clear advertisment to a mixed audience, as well as indicating the key areas through use of bold typography showing the importance of each category. The design features of this web design are also legible due to the clarity of the text and the size of the type face.

   This is a second example of a website which has used a different tone to appeal to a female target audience. This page is illegible due to the use of yellow which is not visible, however the use of text does not give variation in tone as it is similar through out the design, using only bold font to make the key information stand out the audience more clearly, using the colour pink to make it more feminine to suit the audience, making its exclusiveness to women distinguished.